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Why everyone needs a mission

In a world of too many choices and big box advertising companies

Authenticity

 

In an age dominated by big ad agencies, small businesses need to find new and creative ways of standing out.  Quality over quantity is our mantra – each individual connected with their business should receive personal attention, and the understanding of their own unique story within this larger narrative.  

 

Most importantly, we choose the humanity behind each and every business and see them as individuals with families having complex, intimate lives.

 

Our mothers, daughters, husbands and wives are all integral components in building something special; afterall without love, none of us would have achieved what we can today. Love shows in everything we do – whether it's selling something tangible or conveying an idea - treating them both with appreciation and affection will get your results every time!

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Love what you do

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It takes time and effort to build something authentic, whether a business or loving relationship. Taking the path towards growth can offer us wins as well as losses - but it is only through that appreciation of process which we experience true progress within our life journeys. When clients come onboard they require more than just guidance; they need someone who understands their personal vision in order for them to make decisive decisions on how to best pursue success whilst navigating today's often overwhelming marketplace.

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Vision matters the most

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Our success in life, whether it's developing a fulfilling relationship or finding the right direction to market products or convey ideas, depends on being able to identify and appreciate qualities we admire. When I'm working with clients on their marketing designs, that means, taking into account not only my own creativity but also seeing things through their eyes -- building something uniquely tailored for them instead of merely duplicating what others have done before. That means if someone comes to me for advice on their marketing endeavours, then my objective is simple: inspire with empathy, understanding then provide solutions.

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What we see touches our Hearts

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Our hearts are touched by the most unexpected elements of life. Everyone has something special within them that can make a positive difference in this world—it’s up to us all to bring out our best selves so we have meaningful stories with which we can enrich one another without perfection but through the beauty of imperfection.

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Embark on a journey with us to unlock the full potential of your business. Experience extraordinary growth and discover what amazing heights await when we join forces!

For the animals

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We are avid animal lovers! Our mission is to help animal adoption centers, rescues, and humane societies connect more pets with loving homes through impactful, targeted advertising. We are dedicated to increasing visibility for adoptable animals and raising awareness about the importance of adoption. By creating engaging, heartwarming campaigns and utilizing modern digital marketing strategies, we aim to support these organizations in their mission to save lives and promote responsible pet ownership. Our goal is to amplify their message, foster community involvement, and ultimately help more animals find their forever families.​

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The "Pet Crisis" of the COVID-19 pandemic

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There was a significant pet crisis after the initial phases of the COVID-19 pandemic, which has affected animal shelters and rescues in many several ways.

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Pandemic Pet Adoptions and Surrenders: During the early stages of COVID-19 lockdowns, there was a surge in pet adoptions as people sought companionship while staying home. However, as restrictions eased and people returned to work, many pet owners found themselves unable to care for their pets, leading to an increase in pet surrenders. Shelters began to see a rise in the number of animals being brought in, particularly dogs.

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Overcrowded Shelters: As more pets were surrendered, shelters became overwhelmed. Some facilities reached or exceeded capacity, and staffing shortages made it difficult to care for the influx of animals. This overcrowding increased the pressure on adoption centers, leading to urgent calls for public help to foster or adopt.

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Economic Impact: Many pet owners faced financial hardships due to job losses or reduced income during the pandemic. This made it difficult for some people to afford veterinary care, food, and other essentials for their pets, leading to more animals being surrendered or abandoned.

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Behavioral Issues: Pets adopted during the pandemic were often accustomed to having their owners around 24/7. When routines changed, some pets developed separation anxiety or other behavioral problems, which in some cases led to owners deciding to rehome their pets.

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The post-COVID pet crisis has strained animal welfare organizations, making it more important than ever for adoption centers and rescues to raise awareness and find solutions to support pets and their owners during challenging times.

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Eastern Europe

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Growing up in Eastern Europe, Natalia was naturally surrounded by the shadows of World War II. Even after four decades, the inescapable reality of oppression permeated various aspects of her life.

 

From the captivating narratives passed down by her grandparents to the thought-provoking discussions held in classroom, amidst it all, Natalia struggled to recall if her childhood held positive memories, often feeling an indescribable void.

 

Despite this, she never allowed oppression to hinder her pursuit of ideas. "Throughout my journey, I chose to dismiss these thoughts and emotions, deeming them untrue", she reflects. At a young age, Natalia realized that she wanted to empower others and help them recognize their innate beauty and untapped potential, regardless of the circumstances that shaped their lives.

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