Google Certified
Is your hired advertising specialist
or digital marketing company certified by Google?
Google platforms and algorithms are constantly evolving, underscoring the importance of specialized certifications in advertising and digital marketing.
It's essential to have specialists certified in Google Search Ads, Google Analytics, Google Shopping, Google Display, and several industry-specific certifications such as Google IT Automation with Python, Google Project Management, Google IT support and more to enhance SEO strategies and better project management.

Google Search Ads
Search Ads display your website listing above search results on Google. Everyone's search generates two types of results: search results and ads. Search results link a customer to the information they need while ads appear under an "Ads" label and are placed in several locations surrounding the free search results. Keywords must be chosen wisely to reach the right customers at the right time and aim to make the top few results. Lastly, keeping Google ads optimized by tracking the ROI and fine-tuning the ads as needed.