Google Certified
Is your hired advertising specialist
or digital marketing company certified by Google?
Google platforms and algorithms are constantly evolving, underscoring the importance of specialized certifications in advertising and digital marketing.
It's essential to have specialists certified in Google Search Ads, Google Analytics, Google Shopping, Google Display, and several industry-specific certifications such as Google IT Automation with Python, Google Project Management, Google IT support and more to enhance SEO strategies and better project management.

Google Analytics
Google Analytics is a crucial tool widely used to track website performance, collecting visitor insights that help organizations determine top traffic sources, evaluate marketing success, track goal completions, and discover patterns in user engagement.
A variety of visitor information can be obtained, including demographics. Retail websites often rely on Google Analytics to obtain valuable customer behavior analytics. This data can improve marketing campaigns, boost website traffic, and provide insights to better retain visitors.